FOX News’ Bill O’Reilly may have been given a contract extension by the network despite numerous allegations of sexual harassment but he and FOX News are now facing economic consequences that reach far beyond the $13 million in settlements he paid to his five accusers.
A total of nine companies have announced that they will no longer advertise during The O’Reilly Factor, which has been the top-rated show on FOX News for the last 15 years. On Monday, Mercedes Benz announced that they would no longer advertise during O’Reilly’s time slot. Eight other companies joined them on Tuesday in their refusal to advertise during The O’Reilly Factor.
The Hill reports that Hyundai, BMW of North America, Untuckit, Constant Contact, Ainsworth Pet Nutrition, GSK pharmaceuticals, Allstate and Sanofi consumer healthcare will no longer advertise during The O’Reilly Factor.
Hyundai said it made the decision to no longer advertise on the show due to “recent and disturbing allegations,” according to the New York Times.
BMW North America based its decision “in light of the recent New York Times investigation.”
Men’s apparel company Untuckit said it was told by its media buyer to “reallocate our ad dollars to other shows” while the situation is monitored.
Will this loss of advertisers impact FOX News’ decision to stand by Bill O’Reilly going forward?
h/t The Hill