Miracle Mattress in San Antonio posted a video to promote their 9/11 mattress sale that is beyond tacky and tasteless. It is sick.
The video shows store manager Cherise Bonanno standing in front of two piles of stacked twin beds. She says, “What better way to remember 9/11 than with a Twin Towers sale?” Then, two men fall into the beds, causing them to tumble, while Bonanno mock yells in terror before uttering, “We’ll never forget.”
After word got out about this video which is mocking the events of that terrible day on 9/11/2001, media outlets around the country exposed it. The owner of Miracle Mattress, Mike Bonnano issued a statement of apology and even made it the company’s Facebook cover picture.
“An Apology to All the Victims and Families of 9/11 from Miracle Mattress:
I am Mike Bonanno, Owner of Miracle Mattress. Today, I was made aware of a social media video produced by our San Antonio team highlighting a promotional sale using the upcoming 9/11 Anniversary as the incentive. The video was posted on Facebook without my knowledge or approval from our corporate office in Houston.
I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives.
All I can say is I am deeply sorry and on behalf of the entire Miracle Mattress family, I accept responsibility for this thoughtless and crude advertisement and will immediately hold my employees accountable for this serious lapse of decency.
I am disgusted such a video would have been conceived as a promotional tool and even more incensed it was created and posted on any social media site that represents Miracle Mattress.
Effective immediately, Miracle Mattress will review our entire marketing strategy to ensure a stringent approval process will be in place to stop this from every happening again. We will also engage a personnel review to hold these employees accountable for their actions.
Miracle Mattress strives to be a community partner and I could list our community outreach events and countless donations to the communities we serve. However, this one act negates years of work and a laundry list of what we have done will not suffice.
We apologize and we promise to do better. Over the next several days, we will determine an appropriate response to express our regret and support for the 9/11 victims and their families. But for now, only a sincere apology and acceptance of our fault is warranted.
Owner, Miracle Mattress
What Mr. Bonanno fails to admit in his letter of apology is that the manager of the store and the woman in the ad is his daughter, Cherise Bonnano.
Anyone with any degree of common sense would understand that this ad making light of the murder of 3,000 Americans by Muslim terrorists was in incredibly poor taste. Obviously, Cherise has no common sense. In regards to the ad, which has been removed from the company’s Facebook page, she said they didn’t realize the ad would be seen as so controversial.
San Antonio is home to a number of military bases and forts. It is also located less than 150 miles from Fort Hood, the site of another Islamic terrorist attack that left 13 soldiers dead and 30 more injured.
The Facebook page of Miracle Mattress is now filled with messages from locals and people from around the country who are completely disgusted by this mockery of 9/11 as part of a mattress sale.
How long do you think it will be before Miracle Mattress shudders its doors to do a plummet in sales?