Jordan Brown claims that he ordered a cake from Whole Foods in Austin, Texas. He reportedly ordered the cake to say “Love Wins.” He claims that he received the cake but that it said “Love Wins, Fag.”
Like all good social justice warriors looking to pull-off a hoax to support their agenda, Brown took to the internet to voice his faux-outrage.
Brown shared the story and showcased the box which he alleged was unopened and not-at-all tampered with. The box he shared showed the label on the bottom and with a blue-green pattern on it.
Whole Foods got involved and rather than knuckling under like so many timid companies do, they fought back and denied the claim outright.
“After a deeper investigation of Mr. Brown’s claim, we believe his accusations are fraudulent and we intend to take legal action against both Mr. Brown and his attorney,” the company said in the statement…
“We stand behind our bakery team member, who is part of the LGBTQ community, and we appreciate the team members and shoppers who recognize that this claim is completely false and directly contradicts Whole Foods Market’s inclusive culture, which celebrates diversity,” the company said.
Aside from the pandering, it was a pretty commendable move by Whole Foods.
Now, they say that not only do they intend to take legal action for the hoax, but they claim that they have proof.
The company posted the surveillance footage of Brown buying the cake. In the video, the label is on the top and the cashier even scans the cake’s label from the top without ever touching it.
When Brown vented his alleged anger, the cake’s label was on the bottom.
Also, the cake box Brown brings to the register is brown. The cake box he shows in his video rant is blue-green.
Though it’s nice to go to the tape, the truth is that this has been a poorly-constructed hoax. If nothing else, the question remains: who gets a cake inscribed and doesn’t check the cake before paying for it.
If the Whole Foods cake-writer was eager to insult homosexuals via frosting, wouldn’t it seem odd for him to do it on a cake where 99.99% of people would instantly see it upon handing it to them? Doing so would surely invite a confrontation with the manager right then and there.
There are plenty of holes in this story and because this social justice warrior wanted to prop-up his pathetic agenda with falsified events, he may now find himself on the business end of a very short lawsuit.
These kinds of hoaxes have become painfully common and unfortunately not all of them are as easy to debunk as this one.
Thankfully, Whole Foods was willing to combat this fraudster forcefully.