There are few things so American as an ice cold Budweiser after a hot summer day of mowing the lawn or drinking out on a boat during a real scorcher. While craft beers continue to cut into the market once dominated by Coors and Budweiser, there’s still a special place in American culture for the American staple that is Budweiser.
Budweiser is so American, in fact, that the company is changing the name on the can and bottles to “America” throughout July in celebration of our independence and to remind Americans that there are few things so “American” as Budweiser.
However, soon after the beer giant announced their plans to regain all-American customers, the company made a sharp left turn and is now pandering to the homosexual populations.
In a cringe-worthy advertisement for Budweiser, Second Amendment opponent and actress Amy Schumer and actor Seth Rogen remind viewers that homosexual weddings are “just like any weddings.”
June is a big month for weddings. June has also been declared “Lesbian, Gay, Bisexual and Transgender Pride Month” by President Obama. To celebrate this month of pushing a homosexual agenda in everyone’s face, Budweiser released the ad that appeared on Ellen Degeneres’ show which includes two men getting “married” and the acting duo claiming that “gay weddings are just like any weddings.” The ad ends with Rogen pandering, “Bud Light proudly supports everyone’s right to marry whoever they want” and with Schumer and Rogen each toasting “to the groom!”
The move is sure to backfire, however, for several reasons:
One, it’s a simple understanding of numbers. Homosexuals make up around 3 percent of the U.S. population. Even if we presume that the ad was enough to sway people from appletinis and Zima to Bud, that’s not a huge market. Granted, there are many more who support homosexual unions than just homosexuals, but it seems unlikely that this stance will cause a significant number of people to switch to Budweiser because of the “brave” stance.
Secondly, with craft beers continuing to eat-away at the “every-man beer” market share, Budweiser’s bread-and-butter will always likely be hardworking all-American men (Think “Hank Hill” from “King of the Hill.”)
What companies who embrace a leftist agenda (or any agenda) don’t understand is that American consumers want quality products and service. Inserting a political agenda does not open-up business to new markets; it’s a zero-sum game where wooing one demographic often alienates another.
Budweiser has sought the business of 3% of the American population and has risked alienating their core customer base.
Budweiser would be wise to remember their core customers. While there are likely some Budweiser drinkers who support same-sex unions, those who hold oh-so-“enlightened” beliefs seem much more likely to be fans of the latest honey-wheat Hefe than fans of the classic American lager.
In essence: not only is Budweiser spitting in the face of those who hold traditional values and maintain a traditional outlook regarding marriage, but those who hold such values are more likely to be Bud drinkers than the fancy liberals they are seemingly attempting to attract.
As an illustration of precisely why this was a tremendous misstep by Budweiser, I can speak of my own experience. I’m a Budweiser drinker (in addition to craft beers). With so many options for American beer-drinkers at my disposal, the next time I reach for a sixer, I will be tasked with wondering whether I should reward a company who has demonstrated that they have no interest in keeping my business.
I’ll be reaching for a Coors.