[vc_row][vc_column][vc_column_text]The L.A. School Board election was on Tuesday of this week, and one group went to great lengths to encourage people to get out the vote. In targeting Latino voters in an effort to get out the vote, the group Southwest Voter Registration Education Project, which claims to be non-partisan, is using cold, hard cash. Actually, they are dangling a $25,000 carrot in front of potential voter’s faces to be exact.[/vc_column_text][banner300 banner=”5517620b381df”][vc_column_text]The winner of the $25,000 grand prize will be announced on June 10, according to the group’s website, after all voters have been certified. While the group claims that this get out the vote effort is legal, the ethics surrounding it as well as the denigration to the voting process is being called into question by even the Los Angeles Times.
The winner gets $25,000. The losers are the people who still believe in the integrity of the democratic process.
This gimmick perverts the motivation to vote. It demeans the value of voting. And it’s the most superficial pseudo-solution to a very real problem in Los Angeles, which is the pervasive civic malaise that prevents so many eligible voters from feeling truly engaged. In fact, the voteria only underscores the cynical view that people don’t care about their local government anymore and the only way to get them to vote is to bribe them.
Voteria, as reported by The Guardian, rhymes with loteria, which means lottery in Spanish. But, we aren’t supposed to see anything corrupt or bad with this gimmick, right?
On a side note, here is a screenshot from the group’s ad. Do you notice anything wrong with this picture? They can’t even spell. Pretty ironic considering the fact that they are trying to influence the vote for a school board position.
h/t IJ Review
Image Credit: Screenshot KABC[/vc_column_text][/vc_column][/vc_row]