[vc_row][vc_column][vc_column_text]When Barack Obama won the Democrat nomination and ultimately the presidency in 2008, part of what was credited for his victory was his prolific presence on social media. While many candidates did not embrace the power of social media, Obama did. As a result, many millennials turned out at the polls to vote for Obama, even though they had no idea exactly what he stood for. They bought into the rhetoric, the coolness factor, and the push to ‘make history.’
[/vc_column_text][banner300 banner=”5517620b381df”][vc_column_text]Fast forward to the presidential race for the 2016 election and another candidate is fully embracing social media and demonstrating the power of his grassroots support in the process. That candidate is Texas Senator Ted Cruz.
Cruz already has a grassroots support group on Twitter who refer to themselves as “Cruz Control.” On Monday at midnight, the group blasted out 75,000 tweets on behalf of Cruz to the hashtag #CruzCrew. Those 75,000 tweets resulted in 1.1 billion Twitter impressions breaking social media records.
Unlike Obama, the Twitter rally for Cruz focused on substantive issues. A spokesman for the group told the Washington Examiner that the focus was on Cruz’s “extensive knowledge of the Constitution, his support for the 2nd Amendment, religious liberty, and his steadfast opposition to Obamacare and Common Core. Other tweets focused on Cruz’s trustworthiness and his dedication to traditional American values and restoring the American Dream.”
[/vc_column_text][banner300 banner=”553157113d3ff”][vc_column_text]Rick Tyler, Cruz campaign spokesman, told the Washington Examiner, “Sen. Cruz and the entire Cruz for president campaign team couldn’t be more excited about the success of the Twitter event. You simply can’t create this kind of activity without a genuine and dedicated grassroots following who like the senator want to make D.C. listen.”[/vc_column_text][/vc_column][/vc_row]