As progressives have begun pushing the arbitrary $15 an hour as the new minimum “living wage” for doing non-skilled work such as flipping hamburgers and making coffee, businesses models have shifted with more and more establishments using technology as ordering and payment systems.
Not only do some restaurants have kiosks inside for ordering and payment, many have developed apps which not only allow customers to place their orders and pay on the app but also encourages it by allowing them to earn rewards for doing so. Starbucks has had their mobile app for quite some times and Chick-fil-A launched theirs in June 2016. Now, you can add McDonald’s to the list of big-time food chains who will begin allowing ordering and payment for orders via their app worldwide.
McDonald’s is finally gearing up to launch mobile order-and-pay technology, meaning customers will be able to order and pay for their food from their smartphones, the company told Business Insider.
The technology will start rolling out next year in the US and international lead markets, which include Australia, Canada, France, and the UK, McDonald’s spokeswoman Becca Hary said.
By 2018, it will be available at 20,000 to 25,000 restaurants worldwide, she said.
Neil Saunders, CEO of retail consulting firm Conlumino, said, “This isn’t new technology, it’s something that should be fairly standard nowadays.” It is also something that should concern those who believe someone should receive $15 an hour for working at a fast food joint. Companies can streamline their process, improve customer experience, and increase their margins with a mobile app for ordering and payment.
Saunders added that Starbucks has led the way in showing how popular the mobile app is with customers. With Starbucks, 25% of customers use the app to pay for their order and 1 in 20 customers use the app to order ahead.
“Many customers dislike the process of selecting what they want, standing in line and ordering, and then waiting for their food. It is the slow bit of fast food. As we have seen with Starbucks, many would prefer to pick what they want in advance and then come and pick the products up when they are ready.”
Technology will have a big future in the fast food industry. Perhaps instead of demanding $15 an hour for these non-skilled positions, it would make more sense for people to learn a trade to improve their earning potential.