Donald Trump, the presumptive GOP nominee for president, constantly pushed the mantra during the Republican primary that he was self-funding his campaign. He even went so far as to say that those people who receive donations, especially those who receive the support of a super PAC, are ‘bought and paid for.’
Fast forward to the general campaign and Donald Trump is in dire straits financially. His campaign has $1.3 million cash on hand, while Hillary Clinton has $42 million in the bank. While Trump is now accepting the assistance of super PACs. In addition, he spoke at a fundraiser in Houston where people paid anywhere between $5400 and $250,000, he needs more money in his campaign coffers. So, Trump now has a plan that he hopes will get the donations rolling in.
In a fundraising email sent out Tuesday morning, Trump issued an urgent plea to his supporters to donate to his campaign in record numbers, but they have 48 hours to donate in order for his incentive to kick in. What’s his incentive? He’ll “match every dollar” that comes in within the next 48 hours up to $2 million to help him get a fraction of an amount closer to Hillary’s $42 million.
The plea, which Mr. Trump billed as the “first fundraising email I have ever sent on behalf of my campaign,” promised to make his effort “the most successful introductory fundraising email in modern political history by personally matching every dollar that comes in WITHIN THE NEXT 48 HOURS, up to $2 million!”