7 product sampling tips to find and keep your ideal customer

One of the effective methods for natural CPG firms to promote product trials is through product sampling programs. However, the best product dry sampling plan will differ based on your company’s stage, product category, intended sales channels, and more.

The most popular product sampling program tactics and tips

In-store demos

Traditional in-store demonstrations are fantastic for in-person feedback and being near the time of purchase.

There are numerous obstacles, though. These demos frequently rely on erratic in-store traffic rather than being targeted. Additionally, because many customers take and go, it might be challenging to compile customer feedback in this manner.

Training demo workers to keep consistent messaging is another potential problem. It can take time to scale these demos effectively. Dry sampling is essential. Thereby Samplrr is the best.

Best for:

Small founding teams at an early stage with natural brands can carry out the demos. Connecting with customers and telling the brand’s narrative are essential.

Virtual Demos

Its future is promising as well. This approach helps CPG firms expand their audience and product offerings by enabling improved targeting, increasing online engagement, and delivering direct product feedback.

Before making a purchase, consumers adore learning the background and ingredients of a brand. Virtual sampling is a terrific way to do this because it allows firms to promote sales by including full-size product coupons with their samples in-store or via direct mail.

Best for:

Emerging businesses are looking to gain traction in-store, particularly those with difficult-to-sample products like perishables and frozen goods. Providing BOGOs and other special offers may be a successful tactic for more prominent brands ($100M+) to encourage retail trials since it can be challenging for significant firms to grow a free product sampling program.

Field marketing

Field marketing may have declined during the pandemic, but it is already recovering. Brands ought to think about concentrating their efforts close to the stores that sell their goods, she continued.

Scaling up this strategy can be challenging and expensive, and it can require much cooperation. It cannot be easy to transform into usable data as well.

Brands can use QR codes to encourage customers to post reviews or follow them on social media to increase interaction. Dry sampling is widespread.

Best for:

Brands with strong retail presence and distribution, particularly for experiential, quick-to-make products like drinks and instant beverage mixes.

Sampling boxes

For large-scale campaigns, dry sampling boxes can be perfect. This approach may be more cost-effective, with shipping expenses shared across several brands.

Additionally, companies may discover higher exposure for submitting their goods to subscription beauty boxes or other sampling boxes.

Nevertheless, a business can discover that customers are less interested in a single product and more engaged in the diversity of products available. To promote sales, brands can include a coupon or promo code. How will your company be unique?

Best for:

Works best in subscription-based systems, particularly for cosmetics and skin care items. Regarding grocery items, this approach is less effective.

Direct mails

That’s partly because there is less rivalry because brands normally don’t do it as much.

Highly creative materials and a thorough over that encourages customers to make online purchases and participate in the brand community are essential for this strategy.

It’s crucial to provide a sample that’s big enough (like more than a teaspoon of ketchup), according to Malach. Verify that the products comply with FDA regulations as well.

She continued, “This can be a terrific way to geotarget by zip code as well as reach older demographics.” This approach can be costly, and conversion rates might be lower. Additionally, there might be delays in action because some people hardly ever check their physical mail.

Best for:

Brands looking to geotarget a specific region or connect with elderly consumers

Grocery delivery service sampling

Sampling in conjunction with merchant deliveries may be an effective strategy to attract customers. The buyer may quickly buy your product online and add it to their shopping cart because they know where it can be found. You can collaborate with merchants to run a campaign or use a QR code to encourage interaction and feedback.

Make sure your marketing conveys the brand’s objective clearly and offers a sizable sample.

Best for:

Brands looking to improve relationships with online retailers.

PR & influencer marketing

Brands can establish significant brand awareness with a strong campaign integrated into a more extensive marketing strategy. Direct-to-consumer (D2C) firms frequently benefit from PR and influencer advertising since it enables them to collaborate with producers who have exposure to their target demographic. This helps develop user-generated content and increase visitors.

But only some companies offer specialized assistance for continuing influencers for product sampling programs. Influencers may not provide direct feedback, so you should choose them carefully.