How to create leads through social media

It’s 2020, the digital era is upon us. You can’t deny it, consumers spend a ton of time on their phone every day. Why not spend some effort and turn to social media marketing to start building your brand? A lot of companies already have, and they can’t stop raving about it.

Using Social Media Marketing to Generate Leads

Social media platforms are a huge repository of information and people. When you combine the two, you start generating leads. The result is a very intelligent method to get more customers and therefore more money.

Update Your Profile Information

Before you can start your campaign, you need to make sure your profile is updated. Having the right company name, address, phone number, and website is imperative.

You might want to incorporate a “Sign Up” button as a call-to-action to your prospective customers. Don’t forget to add a ton of links. Link to your website, your blog, and your other social media.

The more links, the higher your chances of showing up on a Google result. Additionally, it will create more interaction between the consumer and your brand.

Built-In Lead Ads

Sometimes it’s hard to track your leads and determine viability of your social media marketing campaign. Luckily, all of the top social media platforms have built-in lead ads.

This helps you keep track of the leads you generate, how much each lead costs, and keep track of the contact information of the lead. Lead ads are offered by Instagram, Facebook, LinkedIn, and YouTube – to name a few.

Closing Thoughts

It’s important to start building your brand online. Using social media to start marketing your company is the norm nowadays. It will help generate leads, create interaction between your brand and consumers, and keep track of the leads perfectly.