Pet care and veterinarian reputation management
We live in a world where everything online is important. Whether it’s true or not, there are people who are going to believe whatever it is that they read. If they read something bad about you as a vet, or your clinic, they won’t come to you in their time of need. Instead, they’ll find another person or place that will help their sick animal.
This is why veterinarian reputation management is important. In this article I am explaining deeper why veterinarian reputation management and how you can raise your reputation so you can start bringing in those missing clients.
Let’s start with why it’s important. Think about when you’re going through different places to get food from, you wouldn’t choose a restaurant with less than 4 stars, would you? If the restaurant has bad reviews and less than 4 stars, you aren’t going to waste your time because you might not like the food.
This is how everything thinks about everything reviewable. They aren’t going to watch a show or a movie with bad reviews, they aren’t going to order at a restaurant with bad reviews, and they will not be bringing their animal to a vet with bad reviews.
Having bad reviews means bad business, but having no reviews can sometimes be worse. This makes people skeptics, they don’t know for sure if you are reliable or even real to begin with. You need to have some reviews, even if they are bad, just to show people that you are a real person or business.
If you have a bad review, don’t worry. There are plenty of things that you can do to fix a bad review and bring back the clients that you might have lost. Let’s dive deeper into that.
The first thing that you can do, respond to the reviews that you do have. This shows people that you are engaging with the community and you are a real person, there are a lot of bots on the internet. If they leave a good review, thank them for their business and wish them a great day. If they left you a bad review, apologize and ask how you can make their experience better next time.
Create a social media page, somewhere that people can comment and talk about your business and somewhere you can interact with your clients. Post pictures of the animals that you helped that day, ask everyone to share pictures of their animals, and share the love.
Accept that you have a bad review and try to be better in the future. There is nothing worse than receiving criticism, but you have to be able to handle it and move forward if you want your business or career to move forward with you. If you have a bad review, accept it, apologize for your mistake, and promise to do better in the future.
If someone has recently visited you, send them an email or a text and ask them about their visit. This will encourage them to leave you a good. Not everything thinks to leave good reviews, but they always remember to leave bad reviews. If you want to push away the negativity and bring in the positive vibes, you just have to remind clients to let you know how their experience was.
If you do these things, your business will be booming in no time with new and old clients. Make sure to have patience and respect the opinions of others, don’t take bad reviews personally and you’ll be fine.