How can property managers grow their businesses?

If you’re a property manager, there’s no doubt that you want your business to grow. After all, it’s good for your bottom line and your company’s livelihood. The problem is that growing any business isn’t easy — especially one as competitive as property management.

While there are different ways to grow your business, direct mail campaigns such as sending postcards or brochures are the most effective way as it helps you create a personal relationship with the target audience.

In addition, property management postcards are an ideal choice if you wish to create a personal relationship with the audience.

Property managers can increase their business with direct mail postcards.

Postcards are a great way to reach people who need more time to read long emails. They’re also easy to read and can be read in a few seconds. People are more likely to respond to a postcard than an email because it takes less effort.

For this tactic to work, you need information about your target audience. You’ll want your message on the front of the card; this is where you make contact with them and introduce yourself as the new property manager in town! On the back of the card, include details about your business, including phone number, address, or website URL, so that people know how they can get in touch with you for more information or service requests.

Track your results

To stay on top of the game, you need a system for tracking how well your marketing is working. Tracking your results can help you zero in on what works and doesn’t work so that you can make adjustments as necessary.

Showcase your local expertise

If you’re marketing to a local audience, there’s no need to hide your area’s best features. Showcase your local expertise by highlighting the amenities and attractions that make your city special. If you have an especially beautiful park or playground in your neighborhood, let people know about it!

Give recipients a special incentive to choose you instead of the competition

Consistently offering your customers a special incentive to choose you instead of the competition will help grow your property management business.

Here are some ideas:

  • Discounts and free services. This is an obvious choice, but it’s also one of the most effective ways to win new clients and keep them happy. A discount can be as simple as a reduction in fees or something more complex like an all-inclusive fee plan that includes multiple services (like marketing, maintenance, and bookkeeping). Consider offering both types of incentives depending on what’s available for each client at any given time—the idea is simply to make sure everyone gets something out of it!
  • Gift cards/certificates: Create custom rewards programs that provide exclusive benefits such as retail discounts, dining rewards, and travel vouchers for loyal clients who refer new ones to the business model over time. These perks need not be monetary; sometimes, non-monetary incentives such as gift cards or coupons can be just as powerful—especially if they’re related specifically to what kind of people live there too. You can send gift cards to your target audience enclosed with property management postcards.


If you’re a property manager who wants to grow your business, there are plenty of opportunities.` You just need to know where to look and how to approach them.

Take your time when analyzing what you want from the future—this will help you focus on the necessary steps for achieving your goals. Once that’s figured out, it’s all about executing those plans!