Nike is a sports apparel, footwear, and equipment company at its most basic level. Nike is without a doubt one of the most successful brands on the planet. You should follow in the footsteps of the greats if you want to expand your brand. Revenues are reported by the corporation in four primary business segments:

  1. Footwear
  2. Apparels
  3. Equipment
  4. Global Brands (Converse, Hurley, Jordan Brand)

Nike has grown to become a global leader with yearly revenues of over $30 billion by combining high-quality product design, cutting-edge technology, and extensive marketing. But maybe the most amazing aspect of Nike’s business is its capacity to keep growing. The company currently boasts an annual sales growth rate of over 8%, but it intends to expand this to over 10% in the next five years.

How Did Nike Grow?

Nike has continued to sell Nike clothes, shoes, and sportswear, but has expanded into other product categories such as streetwear and sporting goods. However, thanks to excellent marketing and global initiatives, their company has developed dramatically over the years. As you can see, any business may be successful with the correct promotion. It simply requires time and money, which Nike has unquestionably put in.

You must execute your branding and marketing initiatives correctly if you want to propel a brand into worldwide success. How has Nike been able to sell its company and product lines so well over the years?

Nike Text Ad

“If you’ve ever dreamed of performing in front of millions of people around the world, now is your chance,” Nike wrote in a text ad. Play for the world, not just for yourself.” Several high-profile Nike athletes, including golfer Tiger Woods and footballer Cristiano Ronaldo (who, as the world’s highest-paid athlete, has accepted pay cuts by his home club Juventus in light of Covid-19), shared photos of themselves playing inside while wearing a Nike sweatshirt with the message. The global campaign, which began on March 21st, garnered 700,000 likes and 7,00 comments on Instagram alone.

What is the most popular trainer style right now? The hefty, bold “dad shoe” aesthetic. This look was popular in the early 2000s, and we’re delighted to see it making a comeback. The Nike M2K Tekno is the ultimate tribute to over-the-top running shoes, and it’s incredibly popular on Instagram.

Logos have been one of the most popular current trends, with the general rule being that the more the better! Crop tops that harken back to the late 1990s and early 2000s have also been a hit on the catwalk and in stores. When you combine the two, you get a stylish look like this logo print Crop Top. It looks great with matching Nike Leggings, which have the “Just Do It” logo on the left calf to complete the appearance.

The Nike Presto is without a doubt one of our generation’s most iconic sneakers. The Presto started off as a nike running shoe, but it didn’t take long for them to take over the streets. These sleek and ultra-slick trainers are an instant classic that every man should own at least one pair of. You should be able to make up your mind after taking a thorough Nike Presto crash course.


To summarize, Covid-19 might turn athletic firms into a “middleman” between players and fans, filling a gap in the new customer’s journey filled with social messages and well-being goals.