Why You Need a Business Coach Now More than Ever

If you’re reading this, there’s a pretty good chance you’ve never had a business coach or mentor. Typically, business owners who never had a coach believe that hiring one costs a lot of money. However, it’s a relationship you can’t afford to do without. 

This is particularly true in these trying times, with the COVID-19 outbreak having a negative effect on the world economy. No matter what stage your business is at, the help of an experienced professional can make all the difference. 

What’s the Difference Between a Business Mentor and a Business Coach? 

Before we discuss the importance of hiring a business coach, let’s take a quick look at the difference between a business coach and a business mentor: 

Business Mentor

A business mentor doesn’t charge a fee and is relationship-oriented. These people are concerned about the success of a particular business owner as an individual. The role of a business mentor is to listen to the dreams, challenges, and goals of a business owner. He or she provides advice and wisdom that can shape the career of the business owner. 

A business mentor can be of great help to any small business. This is particularly true when we consider that having one costs nothing. However, meeting one can take a lot of time, and they’re never really a substitute for business coaches. Mentors and coaches accomplish necessary – but different – objectives for one’s business. 

Business Coach

A business coach, on the other hand, helps a business owner tackle specific objectives and tasks. He or she assists in setting objectives and achieving them. They also determine the number of required sessions and charge for them.

Unlike with a mentor, the relationship with a business coach is typically a short-term one. Finding one is easy, and you can enjoy the services of several different coaches throughout the lifetime of your business.

Just like with a mentor, having a coach can be incredibly beneficial for one’s business. While they won’t work for free, solving the problems on your own can cost a lot more money in the long term. Ambitious business owners can’t afford to not hire a business coach.

Why Do Business Owners Need Coaching? 

Due to the highly dynamic state of today’s economy, the demand for business coaches is higher than ever. Companies are in desperate need of leaders who can help them move things forward. 

Another crucial factor is the millennial generation. They have become an important segment of the labor force, with more than 50 million millennials looking for work or working in the US alone up until 2017. The numbers of working Baby Boomers (around 40 million) and Generation X-ers (around 50 million) are decreasing.

These generational changes come together with new challenges for businesses. The influx of millennials is also the reason behind new leadership approaches. Business coaching is now seen as something essential to success.

Ways in Which a Business Coach can Help Your Business 

As an entrepreneur, you had an idea for a business and you started one.

However, as a new business owner, you’re stuck as a generalist. While this can go on for a while, you’ll eventually realize that the challenges are becoming too complicated. Or, you’ll see that you don’t have enough motivation or time to stay on top of so many things at once. 

Here’s how an expert business coach can help you move things forward: 

Strategy & Planning

The role of a coach is to challenge the business owner to think differently. Having an experienced individual who will rebound the entire strategy for the better is invaluable. The coach will point out the areas that need strengthening, as well as potential pitfalls. 

Marketing Advice 

In the early stages of a business, the business owner has to carry the burden of the entire marketing strategy. In such situations, a coach can help you see what you might be missing. 

An experienced coach who knows a thing or two about marketing tactics, strategy and branding is indispensable. He or she will prevent you from going where you shouldn’t and lift your sales numbers. 


For new businesses, technology plays a vital role. 

It can improve performance through the use of analytics. Furthermore, it can improve efficiency and save time by automating the business’ process. Finally, technology can help a business gain a competitive advantage. It can do this by allowing better communication with employees and customers. 

Business coaches have the skills required for the successful launch of new technology. They can also manage all integrations and assist you in finding the best options for your situation. 


Business coaches help business owners improve their leadership and management skills.

For every owner of a growing business, managing everything becomes more difficult with every passing day. A coach can be of great help here. He or she can help the owner navigate challenging issues and decisions. 

The coach can also assist in setting a strong foundation that can handle management problems in the future. Quite handy, wouldn’t you say? 

Growing the Business 

The current stage of your business is not important if you know your goals and objectives. A business coach can help you stay on track by addressing which areas of your business need improvement. 

Letting yourself off the hook is easy. When you have someone you’re accountable to, staying on track suddenly becomes much more manageable. Your coach will become your accountability partner who helps you get through the challenges and reach your goal. 


The business environment grows more complex with each passing year. 

With your own business moving through various stages of growth, there’s no doubt you’ll encounter challenges. You probably won’t have the experience or knowledge to deal with all of them. 

A business coach, who not only knows how to deal with these challenges but also how to recognize potential ones, can help you immensely. Don’t be afraid to ask for assistance along the way. It’s the only way to stay competitive in today’s unpredictable business environment.

Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.